Sharpen your value prop, create a value hook, and tell your value story.

People buy feelings, not things. Stories are the fastest way for people to understand and appreciate new concepts.

Ditch the long-form narrative case studies and give your audience some snackable stories that they will actually read and remember.

Lessons learned from 3,000+ discovery calls and conversations with B2B founders and marketing leaders

“If your customer is not struggling, they can’t see you.” — Bob Moesta

In trying hard to be attractive to faceless customers, we forget what is attractive to real humans.

William Ury says balconies, golden bridges and taking the third side is the 3 step path to possibility and winning deals.

What Panera's founder can teaches us about building distinctive brands that delight, innovate, and resonate.

We all want to stand out, but most fail to recognize and summon the level of courage it takes to be publicly seen as "very different."